I'm scrapping AltPath.

Why I'm shutting down AltPath and transforming this publication into a personal blog instead.

I'm scrapping AltPath.

The idea for AltPath crept into my head earlier this year. I wanted to explore the concept of sending regularly scheduled emails with ideas, tips, interesting career paths and updates about the creator economy.

It seemed like a fun idea at the time, and still does to some extent, but shortly after launching, both my photo and video businesses hit a busy streak and I ended up drowning in client work (that's mostly a good thing).

Here's the reality: I'm one person running two businesses, both of which are growing quickly. I aint' got time to curate, write, edit and send newsletters.

I don't want to build yet another brand/business that I have to maintain and think about, because then it just becomes more work.

However, I love the idea of having a designated place for me to write and share content. Ghost, the platform that this was built-on, is an absolute joy to use. It's like having my own personal Medium platform that I control every aspect of. Check out the updated site here.

This way I can share a wider range of content.

AltPath was targeted mostly towards the creator economy, but if the content is consolidated under my own personal brand, I'm free to cover a wider range of topics such as life, work, photography, fulfillment, business, financial independence, ADHD and mental health... all of which I'm passionate about.

Note: I'm working on a way that readers can choose their category preferences. That way if you're only interested in posts about 'photography', you won't get emails with my entrepreneurship ramblings.


TL;DR

I'm keeping this publication, but I'm scrapping the AltPath brand and writing under my own name. This small branding change has lifted a weight off my shoulders and has me excited to start writing again. πŸ“