5 min read

πŸ“« #002 // [Video] A top-secret project, Sony camera leaks, building my first template and more.

Lots of updates this week including a high-converting website template for creatives, new sony cameras, a new top-secret project I'm working on and more.
πŸ“« #002 // [Video] A top-secret project, Sony camera leaks, building my first template and more.

Happy Monday! πŸ‘‹

The week will be a short one since I'm going camping on Pender Island with friends for my birthday. Here's the five things I'll be covering this week:

  1. πŸ–₯ I'm building a website template
  2. 🀫 New top-secret project launch
  3. πŸ“Έ Hilarious camera leak from Sony
  4. 🎁 New gear from Elgato
  5. πŸ“Š Interesting LinkedIn stats
  6. 🧰 Bonus: New tools added to the creator toolbox!
  7. πŸ“£ Bonus: TikTok resumes, YouTubes biggest revenue driver & more

πŸ‘ Go check your inbox/spam for the magic link to sign-in.

πŸ”‘ But first: A key idea.

It might not seem special, but for me, being able to take mini-vacations and go camping at any time is one of the best parts of being self-employed. This is one of the reasons I ventured into this scary career path in the first place. The friends I'm going camping with are also self-employed, so making plans looked something like this:

  • Them "We should go camping for your birthday!"
  • Me "Okay! When will the campsites not be busy?"
  • Them "Middle of the week - Tuesday/Wednesday"
  • Me "Cool, let's do it!"
  • Them "Booked!"

In contrast, when I make plans with my other friends, there's a lot more friction. We typically have to go back and forth with everyone, check multiple calendars, get time off approved, etc. At the end of the day, this isn't really a barrier as we're still able to make plans and have a great time... but it's an added level of friction to an otherwise simple process.

I have a lot of friends who have left (or are leaving) their jobs this year. Some are contemplating leaving their careers entirely and aren't quite sure what they want to do next. One described it perfectly:

"I’m on the fence about even going back full time. I just don’t know what to do at this point. At this point, it’s like I’m at a train station just waiting for the right train to board."

The key idea I want to share is that there are more trains on the tracks today than any other point in history. It's never been easier to monetize the things you're passionate about while simultaneously giving you more freedom to spend time with your friends and family. Instead of looking for the next train on Indeed.com or Glassdoor, try looking inwards to find what you really want to do.

I linked some great podcasts at the bottom of this newsletter to help you find your path - be sure to check them out!

1. I'm building a business website template for creatives πŸ’»

One of the challenges that many creatives face is building a good website for their services. This one-page website template will incorporate all of the best landing page practices I learned while working with world-class conversion marketers at Unbounce. This template will be:

  • πŸ“ Mobile Responsive
  • πŸ™‚ Easy to customize
  • ⚑️ Super-fast to load
  • 🎬 Video background friendly
  • πŸ“ˆ Optimized for conversions

Stay tuned - subscribers will get early access. πŸŽ‰

2. I'm also launching a new, top-secret project 🀫

I'm launching a new project today and I have no idea if it's going to flop or not. I can't share too many details yet, but I will drop some hints:

  • It's tailored to filmmakers
  • It will save them up to 1-hour/day
  • It isn't attached to my name/business
  • It is related to YouTube (but it's not a channel)
  • It's a new concept - no idea if it'll work

Why am I telling you about it? To share how important it is to continuously try new ideas, even if they're out of your comfort zone. #KeepShipping πŸš€

3. New Sony camera just leaked πŸ“Έ

The long-rumoured successor to the Sony ZV1 just leaked on YouTube. Warning: Even though this video seems produced by Sony Alpha, the audio and green screen effects are hilariously bad. The new APSC-crop ZV-E10 features a few spec bumps but most notably it features built-in webcam functionality over USB-C.

4. Elgato just dropped new gear for creators 🎁

The creator economy is getting more exciting every day. Elgato just dropped a slew of new products including the V2 StreamDeck Mk.II, a high-quality webcam (with a Sony sensor!), a wave XLR audio interface and new mic arms. More fuel for the creator economy fire! πŸ”₯

Elgato just announced a new wave of accessories perfect for streamers
Elgato just announced a huge lineup of brand-new accessories perfect for streamers and content creators, including Stream Deck MK.2, a new Facecam, the Wave XLR audio mixer, and so much more. Here’s what you need to know.

5. Interesting post performance on LinkedIn πŸ“ˆ

I've been posting some videos across my social channels to let people know about this newsletter. I figured most of the signups would come IG/FB, but it looks like LinkedIn might give them a run for their money - especially with video content.

My Findings:

  • My last post was a 2-min video about the pros/cons of being self-employed
  • I didn't crop it for social or upload sub-titles (I should have)
  • I posted a link in the comments, which is rumoured to hurt visibility
  • Overall it had low engagement (likes/comments/shares) but it has 237 mins of watch-time so far, generated 8 new connection requests, over a dozen profile views and 3 new signups for AltPath.
  • This could be improved by optimizing the content for LinkedIn
  • Conclusion: LinkedIn isn't just for your your connections, it can also be a great platform for discovery. πŸš€

πŸ‘¨β€πŸ’» My Latest Posts

🧰 Creator Toolbox

Adding a few new additions to the Creator Toolbox master list today.

  • Carrd.co - This is one of my favourite website builder by far. Every new idea, business or venture I have starts with a simple one-page website that's built in Carrd.co. You can create multiple fast, responsive websites under one super-affordable plan.
  • Vectornator - Been hearing a lot of good things about this tool lately. "Vectornator empowers you to design anything you can imagine up to 30% faster. Create sophisticated illustrations, spectacular layout mockups, and expressive lettering on the go, whenever you want."

πŸŽ“ Further Reading

πŸŽ™Must-Listen Podcasts

That's it for this week, reply back with a 'πŸ‘' if you found it useful!